Build an Email Marketing System You Can Be Proud Of

I know a lot of you are curious about email marketing. What it is, how to do it, does it still work in 2019. I figured instead of my little articles, I'd put together a more complete resource answering all your questions.
This article will focus on what it is and why you want to do it.

What is Email Marketing?

Email marketing is using simple, plain old emails to sell your products and services. It can be as simple as emailing people about your offer, or a complex, multilayered, finely tuned system. For now, let's keep it simple.

Let's say you have an offer. How do you use email to get it to people who might want it?

You could send unsolicited emails to people. It's tricky - people don't like being spammed - but it can work.

Or you could get people to come to you. On your website, ask people to sign up to your email list. You can then send them emails about your offer.

Both have pros and cons.

And both need to be done well - otherwise, you'll be spinning your wheels and getting nowhere.

But that's okay. After all, that's why you're here.

Does Email Marketing still work in 2019?

Short answer: yes.

Longer answer:

Plenty of people will tell you email is dead. They'll say Facebook killed it off or whatever. They've been saying stuff like that for decades, though, and the stats don't back them. Despite all these new platforms, email is not only surviving, it's thriving.

There are more than 3.8 billion email users today. By 2022, this is expected to grow to 4.3 billion. That's a tasty market - bigger than any social media platform.

Email volume also trends upwards. In 2017, 269 billion emails were sent a day. By 2022, that's expected to reach 333 billion. So, yes, people are still emailing each other.

But most importantly:

The return on investment for email marketing is rising, too. In 2018, every dollar spent on email marketing yielded $32.28, an increase of $2.25 over the year before. Not only does it pay off, that payoff is increasing.

But why?

The Secrets behind Email's rise

Email has many advantages over social media:

It's personal. On Facebook and Twitter, you're bombarded with ads you don't want. With email, any ad you don't want probably heads straight for your spam box. You control your inbox and who can send messages to it, something social media tends to lack.

Your email list is yours. Social media can shut you down without notice. Think that only happens to racists? Think again - enough outrage (real or manufactured) against you will see these platforms shrug and abandon you. If that happened, you'd have to start over. But with email, even if you're banned (which is highly unlikely) you could take your list to another provider.

It's useful. Sure, we probably receive too many emails these days. It still remains one of the best ways to stay informed and stay in touch.


Article Source: http://EzineArticles.com/10154979

5 Easy Marketing Tips For Your ECommerce Store

If you have an eCommerce store, whether you sell physical products or digital products, here are 5 easy ways to market your products.

1. Build an Email List

To build your list, you can offer coupon discounts if they sign up, sign up everyone who buys from you, and maybe give away a free digital product to your subscribers that relates to them and solves a problem for them. It's easy to create a free PDF checklist or something that relates to the types of products you sell.

2. Start a Niche-Specific Group of Users

Another great tip for marketing your eCommerce store online is to start groups and forums using social media (like Facebook groups, for example) to create user-specific groups. So if you sell cat toys, you may want to start a cat lovers group where you can interact with cat lovers and then also give them first dibs on any sales or new products.

3. Run Facebook Advertisements

Instead of running a Facebook ad for your entire site, run advertisements for selected products or services individually. If you grab a Facebook pixel, you can install it onto your site by following the directions given by Facebook, or by hiring someone who knows how to do it such as your web designer or a virtual assistant. The pixel will then target only people who have already visited your site with the advertisement that you run.

4. Post Informative Content Often

Even an eCommerce site can have a blog that enables you to post informative content that engages, educates, and informs your audience about your products, as well as how to use them. You can publish case studies, user-generated content showing users of your product using it in action, examples of how to use your product, tips on using your product, and so much more.
The more useful, valuable, and informative the content is, the better. If it's interesting and engaging, that's even better because people will share it. It also gives you something to promote on social media.

5. Mind Your SEO

Product descriptions, product titles, and how you name the images of your products are all very important for the health of your search engine optimization. Don't ignore any of that, thinking it doesn't matter just because your customers can't see it. The search engines see it and they use it to deliver your content to your audience, so don't skimp on these important aspects of SEO.
Every successful online entrepreneur has made mistakes in their business at some time or another. It's all part of the learning process. Although mistakes are going to happen, you can avoid a number of common business mistakes.

Article Source: http://EzineArticles.com/10159509

How To Start A Profitable Blog

Making an income as a blogger is possible. Some bloggers are making a million dollars a year from their blogs, but many more are making an average $50K to $100K income. And you can too if you know how to start a profitable blog.

Choose Your Technology Wisely

The important part when it comes to your profitability is choosing technology that allows you to do what you want to do. For example, self-hosted WordPress is the best choice when it comes to your blog because you own it and you don't have to go by anyone's rules.
The other thing you'll need is an autoresponder that will work with your type of business. In other words, read all the terms of service and fine print for all the technology you choose to use.

Pick a Profitable Niche That You Will Enjoy

If you're going to need to create content about anything, it's a very good idea to like the niche. Even when you have a million-dollar profit potential, if you don't enjoy it, you're not going to be consistent and stick to it. If you have passion about it, it's going to come a lot easier.

Know Your Audience Well

Once you choose a niche, even if you're part of the audience, do your due diligence on a continuous basis, researching and engaging with the audience. When you've built up an audience, they'll begin to tell you exactly what they want so that as you grow, choosing products and services for them will become easier.

Promote Products They Need and Want

So many people approach business backward. You want to first choose the audience, find out what their pain points or problems are, then put those solutions right in front of them where they like to hang out. This is always going to be a simpler way to profit than creating a product, then trying to find the audience.

Be Consistent with Providing Valuable Content

Once you know your topic and niche and audience, you can start creating consistent content that gives value to the audience. If you focus on the value you can provide over what you're selling, sales will almost be automatic - as long as you are still remembering to create a call to action and offer products that are solutions.

Understand Your Marketing Options

Depending on your product, services, and niche, you will have different marketing options. You'll want to use a multichannel marketing approach. Some free marketing, some paid marketing, some influencer marketing and so forth, will go farther than relying on only one marketing method.

Get Out from behind Your Keyboard

As you build your audience, you'll need to start choosing to be seen and heard and not just stay behind your computer if you want to grow more. Today, live events, webinars, in-person seminars and more are all important ways to increase your authority, build your community, and find more ideas for products and services to promote to your audience.


Article Source: http://EzineArticles.com/10216384

Free Email Marketing - Bitrix24 CRM Marketing

Ever since the introduction of internet and the possibilities it offered a lot of businesses saw the potential of increasing their exposure and made themselves available online which is when the digital economy started. With technology constantly evolving and internet speeds reaching the phase they are in now it became clear that digital economy would topple the traditional economy by a lot and become much better for profit. Recently the digital economy is one of the key drivers of the economic growth in the US and it's grown for about 7.2% annually for the past decade which is a rate about 4 times faster than the GDP. The development of technology has also made way for many businesses to easily improve their efficiency in many fields while having lower costs.

The digital economy has a few advantages over the traditional one and those are:

1. Effective resource allocation - in the digital world there is an option to get an algorithm that has information on what people search on Google, what they want and how they want it and it's much cheaper than paying people who may or may not be able to help you sell your product.

2. Location - it doesn't matter where you are as long as you have an internet connection and an online presence. You can be sitting at home in your pajamas and be able to make millions selling services or other products if your online store is well marketed.

3. Faster growth of small businesses - when you get your business online it would about $20-$30 to reach an audience between 3000-4000 people which means it would only cost so little to make your new business known to so many people out there that might be interested in your product or service.

Affiliate Marketing

Having a website or a blog that is frequented by a lot of people it one of the better things you can have to be able to make money online because if you have one of those you can use it to put up affiliate links and refer people to services for which you'll earn commission. If this sounds simple it's because it is but the hard part is to get to a website or a blog that a lot of people are reading. It takes some time for a new website to become popular and have a lot of traffic. It involves working hard and putting up content regularly but once you build your audience you can truly enjoy the passive income and quit your job to work from home.

The way affiliate marketing works is by offering commission for the products or services sold. There are a lot of websites that have various products and services listed and available, and all you have to do is sign up for their site and apply to be an affiliate for a product. Once you get approved (this usually happens really fast) you will get a unique link that you need to embed in you posts so your audience can see it and if they buy the product or service through this link you'll get a commission for it which can be anywhere from 20% to 200% depending on the product and the company offering it.

Make sure you refer your readers to products and services you really think are worth their trouble because if you refer them to something mediocre you might start losing your audience and your online income will take a hit. Do your research before you apply for any service to make sure you're an affiliate of something great and you can proudly present it to your readers.

There are various affiliate websites that you can sign up for and pick from the products and services they are offering including Rakuten Marketing, Share-a-Sale, Commission Junction, ClickBank, Impact Radius and a lot more but you don't have to use these sites to be an affiliate. There are many companies that recognized the potential in offering affiliate options on their own without using one of the websites above and they implemented an option where you deal with the company directly.

Overall, affiliate marketing is definitely the best way to make money online and build up your passive income which will allow you quit your day job and work from home and eventually pay people to work for you so you can enjoy your day and spend your time as you see fit.

eCommerce Business

eCommerce is a very fast growing business that people can utilize to take advantage of the rise of digital economy and make money online. This method also involves working from home and eventually it can be turned into a passive income stream that will only need maintaining rather than constant working and huge effort.

The model for eCommerce businesses starts picking a niche and persona. Once you've done that you'll need a website on which you can create your online store and pick a product that you believe will sell well and have the highest profit margin. It has to be within the niche you picked and match the persona you decided to represent. It's best to start with just one product rather than many because it can get messy if the orders start coming in and you can't cover the costs right away. There might be problems with shipping and returns which is really hard for newly made websites. Once you've established a good profit margin for one product you can expand and find out what else is selling like crazy so you can put it up on your page for your visitors to buy.

It's pretty straightforward model but the eCommerce market today is highly competitive and it's not easy to compete with websites that are already well established and trusted by consumers. However, it's still one of the simplest and most effective ways to make real income online using the growth of digital economy.

Coaching and Consulting

Take Advantage Of The Many Apps Available
Apps that are available on your smart devices aren't just for fun and games. There are many apps that have the potential to make you a lot of money if you are really devoted to becoming a part of the digital economy and make money online. There are few apps available that you can use to find a coaching or a consulting job and one of those is the Task Rabbit.

Task Rabbit
A very simple app to use that can make you some extra money. Clients post tasks on the app and you can apply for anything posted there. The various tasks can be simple and easy which would pay less and might go up to extremely complicated and require expertise in a field but they would also be paid more. To find a consulting or a coaching job you just need to search their database of jobs posted and see if there's anything available at the moment. You can also try other similar apps and not just stick to this one.

Utilize Money Making Websites
One of the better ways to join the digital economy and make money online is to use the websites available to everyone for making active and passive income. Some of the sites that are set up can be used to sell digital goods like designs for apparel but can also be utilized for consulting and coaching services. Basically the websites we're putting in this category are the ones that focus their attention on long term working relationships with freelancers in various niche areas including photography, design, content creation, online marketing, coaching and consulting. A few of the sites available on the web are the following.

Upwork
An amazing marketplace for freelancers to find a part time or even a full time job. It's great for selling any kind of digital service you can possibly imagine. The best thing is that what you need for this site is to be good at what you do. No need for creating your own website or a special merchant account. If your service is top-notch and your knowledge in the field you're working in is exemplary you have nothing to worry about. The only downside might be that there is a lot of competition and you'll have to "fight" to get a job but other than that it's an awesome place you can make money online which can easily turn into passive income.

Fiverr
Another similar website to Upwork but on this one you're posting what you can do for a certain amount while the minimum amount is $5. So if you're looking for coaching clients you can post a gig that will let people know you're available for coaching sessions for an x amount of money and people who are looking for something like that will be able to see your gig and hire you to be their coach. 

Conclusion
The digital economy is a very fast growing economy compared to traditional one and we should all take advantage of the opportunity it offers.

The 3 simple and effective ways that we present above are the ones that work best for building your passive income and while affiliate marketing is listed first and it's the best choice, eCommerce and offering consulting and coaching services are close seconds. Picking any of the three ways, or even a combination of them all is something that everyone who has a little knowledge and is ambitious should do. It's never been easier to go online and start your own small business while sitting comfortably on your couch and work from home.

Article Source: http://EzineArticles.com/10281616

Affiliate marketing is a good way to produce an extra income but only if you are prepared and go about it the right way. Here are some mistakes you'll definitely want to avoid.

1. Choosing the Wrong Products

Any product you choose should offer a solution to a problem that your audience has. First choose who your audience is, then find solutions for them. Doing it the other way around can include the risk that there is not an audience for that product in the first place.

2. Joining Too Many Networks

You can't make good income from affiliate products if you spread yourself too thin. Choose just a couple networks and work directly with some good products and their managers to ensure the best mix of products for your audience's needs.

3. Not Investing in Helpful Resources

There are a lot of very helpful products, services and solutions today that can help make your life easier as an affiliate marketer. Set a budget and invest in your business. You can't make money without spending, but you want to spend it wisely.

4. Not Using Technology to Its Fullest

Email lists, autoresponders, social media, blogs etc... all involve using technology. Seek to learn fully each new piece of tech that you add to your business before adding the next one.

5. Not Looking at Your Competitors

Many times your competitors are doing a lot of things right that you can learn from. If they are successful, you want to look at them. Buy some of their products and sign up for the lists. Make a note of what they're doing right and wrong and make a plan to do even better.

6. Thinking You Don't Need SEO

Search engine optimization is important, no matter what you're doing. You can use it when you are completing a social media profile, a guest blogging bio, and more. It just means that you are considering the search engines (and your audience) in whatever you do, both on and off your website.

7. Not Finding Multiple Streams of Income

You don't want too many products, but on the other hand you don't want to deal with only one. You need to diversify your income stream by adding more than one product. The trick is ensuring that all products fit with your ideal audience.

8. Spending Too Much Time Creating Marketing Collateral

With most products, choose programs that create all the marketing material for you. The reason is that you should not be driving marketing strategy, the company should. If they can't take the time to create marketing materials for you, it's probably not the product you want to promote.

Companies are happy to pay commissions to people just like you, in return for selling their products and services. You have the potential to make a great income when you choose the right niche, stay committed, and understand your audience.


Article Source: http://EzineArticles.com/10284505 

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